Monday, October 5, 2009

Morning Coffee

It is a source of wonder to me that the day can be brightened by a cup of roasted bean wash water, known more commonly as Coffee. I am further amazed that people would pay the exorbitant prices charged by Starbucks. Is this another example of America;s apathy and laziness? Or did Starbucks find that there was a niche market for a company to sell coffee products at high prices? I think that is probably a combination of the two. But if some one does not want to go to Starbucks and pay that much for a cup of joe, what other actions does he have? There are amazingly few options. There is the ubiquitous convenience store coffee which can be any thing from freshly made to the far extreme. I have had some good experiences with coffee from truck stops, probably due to the fact that they almost always have refill the machine on a hourly basis. If you wish for breakfast at the same time then your best bet is to go to a drive through like Hardee's or Mcdonald's. The main problem with the drive through coffee is that the workers making the coffee are interested only in making a large amount of hot liquid. They usually end up with too hot bitter coffee that barely deserves the title of coffee. So what is the verdict? Maybe Starbucks has a good business plan. Now if they would just lower their prices......

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